Pauline
W. Hoffmann, Ph.D.
|
|
|
|
For those students of St. Bonaventure University in the IMC540 class, the following information is for you. Any questions, please email.
Course Documents
Course ReadingsPlease read the following for class this weekend (October 28/29). The Net: How Much for a Jetpack? Get Real! New Ways Advertisers are Integrating Communications Into Consumers' Lives Can IMC Stimulate Disenfranchised Voters? (This link connects to the entire June 2005 journal. Please just read this article.) Speechless to Spectacular: Marketing Research and Technology Change the Nation's Newspaper (The above articles were emailed last week. If you printed them and read them, you may not need to do so again. The articles below are new additions.) Assessing the Applicability of Integrated Communications: A Systemic Approach Communication Measurement As a Diagnostic Tool: A McDonald's Restaurant Systems Case Study Dispelling Myths: Communication in Mergers & Acquisitions
|
|
"She likes to have goals
that no one else can imagine, so they'll shut up about how they understand
exactly what she's going through." Alden, NY ▪ 716-937-7036 ▪ phoffmann@rochester.rr.com Send mail to
phoffmann@rochester.rr.com with
questions or comments about this web site.
|