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"She likes to have goals
that no one else can imagine, so they'll shut up about how they understand
exactly what she's going through." Brian Andreas from
StoryPeople
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Professional Experience
St.
Bonaventure University
St. Bonaventure and Buffalo, New York
Assistant Professor, Department of Journalism and Mass
Communication/Integrated Marketing Communication
Spring 2006 - Present
Visiting Instructor/Adjunct
Professor, Department of Journalism and Mass Communication/Integrated Marketing
Communication
Fall
2005
- Teach masters level students in the Integrated Marketing Communication (IMC) Program at
the Buffalo Center extension of St. Bonaventure University and develop and
manage class curriculum.
- Teach undergraduate students at St. Bonaventure and develop and manage
class curriculum.
- Guest lecture in classes to discuss public pelations,
research methods, HIPAA and health care, and Wicca.
- Web editor for new SBU Web site. Assist in
updating JMC and IMC portion of the SBU Web site paying special attention to
the needs of prospective students.
Courses Taught (Undergraduate - SBU campus -
syllabi available upon request):
- Desktop Publishing
- Principles and Practices of Public Relations
- Public Relations Campaigns
- Press Release Writing
- Basics of PhotoShop
- Basics of Web Design
- Communication Research Methods
- Introduction to the Magazine
- Internal Organizational Relations
- Senior Capstone
Courses Taught (Graduate - SBU and Buffalo Center
Campuses - syllabi available upon request):
- Mass Communication Theory, Principles and Practice
- Business Writing for Integrated Marketing
Communication (IMC)
- Marketing Communication Research
- Market Research Practicum and Report Writing
- Organizational Structures and Behavior for IMC
- The Practice of Public Relations
Wild Mountain Organics
Alden, New York and Charlotte, North Carolina
Co-Owner
2004-Present
- Purchased organic/natural body care company and act as
co-owner.
- Formulate new products and scents based on market research and customer
surveys.
- Create and produce all marketing collateral including
Web site,
catalog,
business cards, product labels, and logo.
- Develop and implement corporate marketing/communication plan.
- Develop strategic plan and initiatives.
- Developed and update business plan.
- Please visit our
Web site
for more information about our company.
Freelance Professional
1996 - Present
- Manage the complete creation and development of promotional pamphlets,
brochures, training materials, Web sites and resumes for local organizations
and small businesses.
Buffalo
Women's Gifts: Annual event highlighting women artists in Western
New York. Help with public relations and Web site development and
maintenance.
Health Care Access Coalition: Works to promote affordable,
comprehensive, and quality health care for all through education and
advocacy. Help with public relations initiatives and Web site
development and maintenance.
Wild
Mountain Organics: As co-owner, handle public relations, marketing
and Web site development and maintenance.
- Participate in endurance events to raise money for
organizations like the Leukemia & Lymphoma Society's Team In Training
program. Much of the fundraising is done via
tarot card readings.
- Acted as internship adviser to students working with
Web content organization to write health related pieces for Web sites.
- Provided editing services for graduate students.
- Tutored high school students in Regents biology, math and chemistry, and
SAT preparation.
State University of New York at Buffalo
Buffalo, New York
Visiting Instructor
2001 –
2005
- Teach 35 to 40 students Business and
Professional Communication and Promotional Writing, as well as create and
manage class curriculum.
- Guest lecture in Mass Communication
(PR/Marketing component), Business and Professional Communication, and
Introductory Public Relations to discuss advertising, public relations,
health communication, organizational communication, and conflict resolution.
Research
Assistant
2001-2002
Assisted in providing content to the Health Sciences Library for Public
Health curriculum. Course would include public health information related to
refugees from around the world including Vietnam and Sudan.
The CRS Companies™
Williamsville, New York
Corporate Communication Manager
2004-2005
Secretary
1991-1994
Web site
- Redesign
Web site layout to
increase usability for clients.
- Create content specific for resident and commercial publics showcasing
services offered and amenities available.
Communication
- Develop, write and coordinate resident newsletter for three properties
(total of 69 apartments and townhouses).
- Act as internal communication liaison between owner, property manager,
and other stakeholders.
- Design and implement corporate communication training program addressing
common internal and external stakeholder communication problems.
Public Relations and Marketing
- Coordinate public relations by writing press releases, writing feature
articles, and designing advertising to appear in local media.
- Develop and implement strategic marketing/communication plan.
Project Management
- Organize and oversee maintenance and construction projects including
permit acquisition, budget, and timeframe.
Catholic Health System (CHS)
Buffalo, New York
Staff Development Educator
2006-2007
Creative Services Specialist
2001-2004
Communications Specialist
1998 – 2001
Education
Web
site
- Developed and managed CHS Web site
that was used as an example for other clients with its clean layout,
comprehensive content and easy navigation.
- Created all content and performed all maintenance to site, including
implementation and effective promotion of Web site to stakeholders.
Communication
- Developed, wrote and coordinated quarterly community newsletter,
Heart
of Our Mission, based on CHS strategic initiatives. Circulation of 40,000.
- Acted as internal consultant to various departments to improve
orientation and recruitment materials. This included extensive development
of orientation packets, script writing for videos, providing oversight of
final editing processes, as well as creating practical standardized forms,
brochures, and informational booklets.
- Designed, wrote and distributed monthly system-wide employee newsletter,
Connections.
- Wrote system-wide patient guides highlighting services offered and what
to expect during your hospital stay for distribution to patients upon
admission.
Public Relations
and Marketing
- Coordinated and supported CHS public relations by writing
press
releases, planning events, writing feature articles, designing advertising
to appear in local media, and participating in advocacy and governance
efforts.
- Participated on branding team to develop and implement corporate
identity. Ensured brand identity is consistent system-wide. Educated
stakeholders about brand and brand awareness.
- Participated on management team to develop and implement communication
strategy during labor/management and health maintenance organization
(HMO)/system negotiations.
- Coordinated with all communications-related vendors, including printers,
for many CHS service lines and departments based on strategic initiatives
and marketing needs.
- Developed advertising campaigns for services and corporate events,
notably The Heart Center, Annual Baby and Kids Fair, Community Cancer Center
at Sisters Hospital, American Heart Walk, Making Strides Against Breast
Cancer, among others.
Other Activities/Experience
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Enrollment Management Committee (Chair, 2009)
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Honors Council Member (2009-2010)
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Health Care Task Force Member (2009)
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Vice President Enrollment Search Committee Member
(2009-2010)
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Faculty Senate Representative (2007 - present)
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Faculty Senate Representative to the Board of Trustees
Marketing Committee (2007- present)
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Library Committee (Chair, 2007 - 2008)
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Graduate Council Member (2006 - 2007)
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Faculty Status Committee Member (2006 - present)
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JMC Curriculum Committee Member (2006 - present)
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Adviser; Faculty Adviser for Colleges Against Cancer;
Journalism and Mass Communication Adviser for St. Bonaventure's SIFE (Students in Free Enterprise) chapter,
Adviser for Public Relations Student Society of America; faculty adviser for
Embrace it Africa.
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Volunteer; BonaResponds, the outreach program at St. Bonaventure.
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CHS Worksite Wellness Committee; Communication liaison.
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CHS Values In Practice (VIP) Leadership Team; Member and Management Team
Educator.
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Communication Graduate Student Association (CGSA); Secretary (elected).
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Delta Psi Omega; Faculty Adviser.
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Volunteer for numerous community events, including
Susan G. Komen Western New York Affiliate
(developed newsletter and consult on Web site, CHS foundations for
fundraising,
United Way Day of
Caring,
Healthcare Association of New York
State (HANYS) sponsored Advocacy Day in Albany, NY.
Computer Skills
PageMaker, InDesign, Photoshop, DreamWeaver, Complete MS Office Suite, including Project and FrontPage.
Education
State University of New York at Buffalo
(SUNYAB)
Buffalo, New York
M.A. June 2003: Communication
Ph.D. May 2007: Communication
St. Bonaventure University
St. Bonaventure, New York
Bachelor of Science, 1991
Major: Biology; Minor: Mass Communication
Duke University Marine Laboratory
Beaufort, North Carolina
Summer, 1990; Marine biology courses
Current Academic
Interests/Projects
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Labor/management
negotiation processes in health care and the National Hockey League.
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Analysis of health care
Web sites and annual reports.
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Ecotourism and the
National Park model as an innovation.
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·Safety In Numbers (SIN)
in negotiations in politics, communication, and economics.
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Examination of Island
Biogeography (theory borrowed from the biological sciences) in National
Parks and Protected Areas worldwide.
Papers and Conference
Presentations
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Marketing in Higher Education Research conducted
with Basil Valente, Pauline Hoffmann, Heidi Ofinowicz, Hallie Stubie,
Jonathan Ter Meer. Presented at the Marketing Association Conference, San
Diego, CA, Fall 2007. Research findings used by the Public
Relations/Marketing office in developing strategy and an IMC plan for the
university. Project also served to help students in understanding research
methods, objectives, and report writing. Presented to the SBU Board of
Trustees in Spring 2007 also.
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Center for Computational Analysis of Social and
Organizational Systems (CASOS). 2007 Summer
Institute at Carnegie Mellon University, Pittsburgh, PA. First-hand
experience working with the latest software designed to facilitate
computational analysis of social networks, content analysis, and multi-agent
modeling.
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Safety in Numbers and
Power in Determining Strategy Evolution in the Game of Chicken A
dissertation submitted to the faculty of the Department of Communication at
the State University of New York at Buffalo January 2007. Abstract:
Game theory has been used in computer simulations to model bargaining
and conflict behavior. The game of Chicken, in particular, recognizes the
need for a cooperative collusive strategy for the success of the
competitors. Cellular automata are network matrices often used in
simulations. Each node of the network is occupied by an individual strategy
playing another strategy at an adjacent node. Safety In Numbers (SIN)
examines the benefit of individuals with common strategies working together
against an enemy or opponent also clustered in a SIN-like manner. Power
references the effect of greater threat potential or strength in bargaining
and conflict situations. This dissertation uses SIN and power in two
different simulations to determine the success of strategy groups Good and
Evil playing the game of Chicken in a cellular automata regularized spatial
grid (RSG) matrix. This RSG matrix allows 400 competitors to compete
simultaneously with eight neighbors with the competitor adopting the
strategy of its most successful neighbor or maintaining its own should it be
most successful. The Chicken matrix is used as the utility and strategies
begin by being clumped together (SIN) in varying quantities. Simulation 1
examines the effect of SIN on its own using a common Chicken payoff matrix.
Good strategies prevailed in relatively low numbers (starting at 10). No
matter the victor, strategy groups tended to remain clustered as would be
expected with SIN. Simulation 2 altered the Chicken payoff matrix
asymmetrically such that more power was allotted to a strategy group in
varying increments, in this case Evil strategies were given more power.
Evil strategies did overcome Good strategies at a power factor of 0.7 but
SIN clustering of simulation 1 did not occur with greater power. In fact,
much individual competition was seen. Additionally, in both simulations,
in-group competition was expected between like strategies. In both cases,
one Good strategy dominated – TESTER, while two Evil strategies competed –
MODIFIED GRUDGE and GRUDGE.
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Network Structure, Strategy Evolution, and the Game of
Chicken; Social Networks, 28, 2006, 377-396; Frank Tutzauer, Margaret
Chojnacki, Pauline W. Hoffmann Abstract: Cellular
automata—lattice-like grids of interlinked cells—are used to study system
evolution. The cells are occupied by disputants with differing strategic
interaction rules. After interacting, each disputant either retains its
strategy or adopts that of a neighbor, depending on relative strategy
success. In this article, we use networks to answer questions about
strategy evolution in the game of Chicken. We identify the nodes of a
network with cells of an automaton and consider nodes adjacent if they are
neighboring cells in the automaton, allowing us to determine structural
influences of strategy evolution.
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"Ecotourism as an Innovation and Biogeographic Phenomenon Based on Worldwide
Protected Areas Data," Academic research paper presented as qualifying
exam, 2006. Abstract:
Ecotourism has been on
the rise in recent years. This paper uses worldwide protected areas defined
by the United Nationals General Assembly (UN) and the World Conservation
Monitoring Centre (WCMC) as a method to define and measure ecotourism.
Starting in the United States in 1872 with the formation of Yellowstone
National Park, national parks adoption worldwide is examined first as
diffusion of an innovation following the S-shaped diffusion curve.
Protected area divisions as established by the UN and WCMC are examined
using the theory of island biogeography from the biological/natural sciences
to determine if it may be applied in a similar manner to the social
sciences, particularly communication. While it does not fit the traditional
theory of island biogeography model, it does offer insight into future
development of a modified model for use in social science disciplines.
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“Network
Structure, Strategy Evolution, and the Game of Chicken;” Presentation of
academic research paper at the
International
Communication Association Conference in New York City, 2005.
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“Game
of Chicken in a Cellular Automata Network;” Presentation of academic
research paper at the
Sunbelt
Networking Conference in New Orleans, 2002.
Courses Developed
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JMC 426 Health Communication - Health
Communication will focus on stakeholders and publics in health care, the
differences in communication in a health care setting, and the limitations
and challenges of health communication. This class will also look at new
technologies and current issues in health and sectors as well as worldwide
public health concerns and trends as they relate to mass communication.
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JMC 425 Communication in Conflict - Communication
in Conflict will look at a history of conflict from organized labor to
regional and world conflicts with a focus on crisis communication and
planning. This class will also emphasize diversity in culture and other
factors as an antecedent to conflict. New technologies, globalization, and
current issues crises will be discussed.
Personal Interests/Projects
TippyKayak
A short diatribe on my foray into kayaking.
My Love
A look at love lost and memories that remain.
Newfie Nan
A humorous and self-absorbed romp through a rural near-arctic funeral.
TippyKayak
Whatever thoughts leap to mind are usually captured here. Good,
bad, ugly, evil....
TippyTarot
My exploration of tarot and the unexplained. I usually just note things of
interest of a spiritual nature.
TippyTraining
I set his blog up originally to document my marathon training. Since I had
to abandon that for the time being, I intend to use this to document my weight
loss success and health transformation. Right now I am still training for
the food holidays, so check back in 2006.
TippyTravels
This blog was intended to document my travels to Uganda. I also plan to
put information on other travels including local jaunts.
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